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Press Release: The Clutter Diet Works with Goodwill®

June 28, 2010

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Decluttering Efforts Turn into Viable Donations and Launch the “Donate Movement”

June 28, 2010 – Austin, TX — Lorie Marrero, Creator and Chief Executive Organizer of The Clutter Diet (, has been chosen to serve as a national spokesperson for Goodwill Industries International’s “Donate Movement,” The new, innovative public education initiative emphasizes the positive impact that donating used clothing and other household goods can have on communities and the planet. Through the “Donate Movement,” Goodwill is challenging people to rid their closets and homes of unwanted items and put them to good use by donating them.

“As professional organizers, we’ve sent countless carloads of donations over the years to Goodwill, and now it is my privilege to explain and share why donating to Goodwill makes a difference and helps create a culture of conscious donation in communities everywhere,” said Marrero.

Marrero was chosen because of her innovative company concept which has helped thousands across the world in 18 different countries. She and her team of organizers interact daily with people who are looking to ‘Get their House in Shape’ and shares weekly menu plans and current tips and ideas for organizing. Nearly every instance of decluttering and organizing can create a tangible donation for Goodwill.

Last year, 67 million donors gave items to Goodwill. These donors helped Goodwill agencies provide critical services to nearly 2 million people. Goodwill provides job training programs, employment placement services and other community-based services to people with disabilities, those who lack education or job experience and others who face challenges to finding employment. Goodwill’s mission is fulfilled through the collection and sale of donated goods, which fund these critical programs.

Goodwill is unveiling a new “Donate” icon with the goal that it will become a universally recognized symbol stamped on donatable items. Businesses have partnered with Goodwill to support the “Donate Movement” to help impact positive social change and environmental sustainability in communities everywhere. Levi Strauss & Co. recently changed the product care tags in Levi’s® jeans globally to include instructions about ways consumers can reduce the environmental impact of their clothes after they leave the store. As an environmental pioneer for more than 105 years, Goodwill hopes that this movement will encourage people to reduce, reuse and repurpose items they no longer need.

“The Donate Movement starts with all of us,” said Jim Gibbons, president and CEO of Goodwill Industries International. “We are pleased to have Lorie Marrero partner with us to activate people to donate their unused items. Donations are the lifeblood of Goodwill’s mission and, the Donate Movement will help consumers understand the far-reaching positive impact of donating.”

Join Goodwill in donating responsibly. Learn more about how donations help your community and the planet at

See the national Public Service Announcement here.

About The Clutter Diet

CEO, author and Certified Professional Organizer® Lorie Marrero is the creator of, an innovative, affordable program that enables people to get organized with weekly project plans, video tutorials, searchable articles, a supportive member community and direct access to a team of Professional Organizers who provide online consulting seven days a week. Members can upload photos to get personal advice on decluttering their homes, and the program provides a place for people to “weigh-in” with their personal progress. For a monthly fee of $14.95, thousands of members in eighteen countries have received support and advice that is a bargain compared to the standard Professional Organizer rate of $50-125 per hour in person.

Clutter Diet, Inc. is privately held and headquartered in Austin, Texas. For more information, please visit Twitter: @clutterdiet Facebook: clutterdiet

About Goodwill Industries International

Goodwill Industries International is a network of 166 community-based agencies in the United States and Canada with 14 affiliates in 13 other countries. Goodwill is one of North America’s top five most valuable and recognized nonprofit brands as well as a leading social services enterprise (Source: Cone Nonprofit Power Brand 100, 2009). Goodwill agencies are innovative and sustainable social enterprises that fund job training programs, employment placement services and other community-based programs by selling donated clothing and household items in more than 2,400 retail stores and online at Local Goodwill agencies also build revenue and create jobs by contracting with businesses and government to provide a wide range of commercial services, including packaging and assembly, food service preparation, and document imaging and shredding. In 2009, nearly 2 million people in the United States and Canada benefited from Goodwill’s career services. Goodwill channels 84 percent of its revenues directly into its programs and services. To find a Goodwill location near you, use the online locator at, or call (800) 741-0186. Twitter: @GoodwillIntl. Facebook: GoodwillIntl


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